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What I want to reveal to you today is the relatively untapped and huge potential of "Pop-Under" ads.
Remember - forget everything you may have heard about these in the past. In the next few minutes I'm going to explain why they are so powerful,
and why most people just don't "get it".
Before we go any further I guess I should make sure we are both on the same page by explaining what Pop-Unders are, just in case you aren't familiar with them. It's really very simple ... When you advertise your site with "Pop-Unders", your site is loaded in a separate browser window "under" another website that someone has just arrived at or left. At some point they will close their current browser window - and see your website staring them in the face. You've probably seen these before because Pop-Unders are getting pretty popular. If not, I'm positive you've experienced something very similar called a "Pop-Up". You know, that irritating window that suddenly appeared out of nowhere and interrupted what you were doing? The big difference is that Pop-Unders load "under" their current browser window, so it doesn't bother or interrupt the web surfer in any way. 99% of the time they don't even know your site is there until they move or close their main window, so they aren't in a "bad mood" when they do see it.
Even if you have the "perfect" product or service to promote with Pop-Unders, I don't want you to get the wrong idea - the overall response from Pop-Unders will not be that great. I'm not saying you'll get a 10% conversion rate or anything like that ... far from it.
BUT, Pop-Under traffic is so darn cheap that you don't need a good conversion ratio. In fact, you can make a small fortune even with a horrible conversion ratio. They are so cost-effective that even if I only get 1 sale out of every 10,000 Pop-Unders I still double my money. Let me say it another way, because this is the key and you really need to understand this concept. Quite truthfully, from a response or conversion ratio standpoint even I will agree that Pop-Unders "suck." But because they are so inexpensive, they can be one of the BEST ways to promote your site from an ROI (return on investment) standpoint, and that's all that matters! Remember, all that ever matters is that you are making a profit! It doesn't matter if you've spent $5 or $5000 ... if at the end of the day you have made a profit, then you've had a fairly successful ad campaign. (Obviously, the bigger the profit, the better the promotion is.)
But that's not even the best part. Remember I started off this letter talking about the main problems small businesses face trying to promote their website online? Pop-Unders are the solution. Generating significant traffic to your site usually takes either a lot of money or a lot of time (or both) as I've already discussed. And small business owners usually have neither. Fortunately, Pop-Unders are extremely inexpensive ... but even more importantly ... Whether you want 10,000 or 1,000,000 visitors, it only takes 5 minutes to do! See, here's the problem ... Most people waste a lot of time on trying to promote. I know many people who spend 6-8 hours every day just on trying to generate some traffic to their site, product or service. After a few weeks (or even days) of doing this "monkey work", you'll soon realize what a big waste of time it really is. It's much better to spend 30 minutes or less on promotions and having the entire process automated. That's the difference between working SMART, and NOT HARD. Instead of spending your entire day just trying to generate traffic to your site, you can spend your time on more important things - like developing new products, growing your business, golfing, or whatever else it is that you really want to do. Isn't that the whole point of having your own web business ... so you can have more time and freedom to enjoy life and do as you wish? ... I think so!
Lastly, you can see results within hours or days ... not weeks or months. That's very important if you are trying to grow your business fast or simply need to put food on the table TONIGHT!
Let me make one thing very clear before we go any further. Yes I do want your business, but not unless Pop-Unders are right for you. I'm not in the business of tricking people into buying things they won't benefit from, and there's no way our sites would be so successful if that was the case. With that being said, Pop-Unders do NOT work well for all types of sites. But as I said above, if it does work for you it could literally make your business an overnight success story - like X10.com which went from relative obscurity to being one of the most visited sites on the entire Internet in barely 6 months. Here's how to tell if Pop-Unders will work for you BEFORE you order ... Pop-Under Advertising "Litmus Test": If there is a reasonable chance that the average person walking down the street might be interested in your product, service, or opportunity, then Pop-Under advertising can definitely work for you. It really is as simple as that, but I'll clarify this a little and give you a few examples because it's so important. The key is that general Pop-Under advertising works best if you are promoting something of "general interest" - something that most people might be interested in. Not something most people definitely ARE interested in, but something they MIGHT be interested in.
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