So How Does Press Release Writing Really Work?OK, let's start with this: most press releases do not work. That's because they are written in a way that is
antiquated, outdated, and deadly boring. These often come as templates in your word processing program. Don't
use 'em - they're the kiss of death.
They're probably OK for some people -- but they're not really good at creating the
kind of excitement and interest that you want from the people who are receiving your press releases.
What you really want to happen with any press release that you send out, is a sequence of two distinct events:
- It reaches the media - journalists, newspaper editors and
independent writers in your industry - people who are looking for news in your industry.
- A good, newsworthy press release
will capture the attention of the
media, bringing you real publicity in the form of coverage in
newspapers, both online and in the offline world.
Once you've mastered the techniques for getting your press releases to accomplish these two goals, you'll
find that your press releases get read, that they get printed, and most of all people are interested in your story and will tend
to pass it around.
Credibility And Instant Publicity
Credibility:
What better way to promote your business than to have 'important people' recommend you? This is the idea behind
what I call indirect promotion.
If you have experts and influential media telling consumers that YOU are the next big thing, what do you think
will happen?
They will come running straight at you,
their wallets in their hands!
People love recommendations.
People faithfully follow expert opinions. We regularly take the advice of friends and elders - since we cannot
test everything ourselves, we trust the advice of others based on their experience.
A press release is your link to convincing the media - the important people - to promote your business to your
customers.
Instant Publicity:
There is a small story about the publisher of periodical on homeland defense.
Right before the National Democratic Convention for the 2004 elections, this publisher, want to generate some
buzz about his magazine, distributed a press release that tied in the Convention with his publication.
That press release was sent out at 10 am.
By 11 a.m. on that VERY SAME DAY…
CNN had called him to schedule an interview.
That just about says it all, doesn't it?
How To Completely And Uttlery Dominate Your Niche
Do you want to dominate your niche?
I mean, pound your competition into the dust?
Put your company's name across the nation's publications?
Be reviewed and recommended by experts? Have floods of interested people passing your story around, excited
about being the person to "break the news" to the next individual in the chain?
This really can happen for you when you know how to properly use press releases, how to craft them in such a
way to create interest and fascination from your audience, and how to use one successful
press release to build on the buzz created by the last one.
It just takes two steps:
- You need to write a
winning press release and..
- You need to send it to
the right people.
If that sounds simple, you're right. It is simple. But it's only easy when you know the steps...
Your Step-By-Step Blueprint To Press Release
Success
 In my new eBook, Press Release
Fire, you have all the ingredients you need to give your company's image that huge boost it
deserves.
I know how hard it was for me when I wrote my first press release. I had no guidelines, no one to tell me what
to do.
Now that I have completed my in-depth analysis of successful press release strategies - not just Jason's, but
dozens upon dozens of other case studies as well - I have bypassed all the "wrong turns".
I've taken all the guesswork out of the process, and all the "opinion", too. These are tested strategies and
tactics - they just work. All you have to do is follow along, and use my tested system.
There are three primary things you desperately need to know how to do...
- You need a proven format or a template.
- You need samples that show you how to write a press release.
- And most importantly, you need to know where to submit your press
release - and where NOT to submit it!
Now that you have all my blueprints, templates, and formats that come with your Press Release
Fire download, you don't have to take the long and painful road to writing successful press releases. You can take the easy
path.
I'm so convinced that you simply must download your copy of
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Download your copy of Press Release Fire right now, and you'll also get:
1. Press Release Sample "Swipe
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A step-by-step guide through some of the best, and the worst, press releases I have seen. With each press release you will find
the original text for the press release, as well as a detailed analysis of what the writer did right, and more importantly, where
he went wrong.
Do you want to know how you can get coverage on BBC News?
Read this special report and find out!
2. Press Release Templates
Press release writing can NOT get any easier than this.
I've provided you with plug-and-play templates - just read the
instructions and replace the text with YOUR press release. This is the perfect companion to this ebook.
In Chapter 2: How to Write a Press Release, I will tell you in clear
detail how to break down your press release into distinct parts, and once you've mastered that, it becomes a snap to write press
releases using the techniques learned in the ebook and the templates.
3. PRWeb Guide
PRWeb is the largest press release distribution service on the Internet. It's the service that launched Jason's
success with his George Bush site.
Learn how to crack their system, get your press release accepted the first time and how to leverage the maximum
results for your press release.
4. The Press Release
Rolodex
- Looking for distribution services to send your
press release through?
- Looking for press release writers?
- Looking for more information on how to avoid
mistakes in press release writing?
- Looking for tips on how to choose a press release service?
The Rolodex contains top-of-the-line resources for your press release
campaign.
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And of course this is a downloadable
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